I’ve been testing health offers across a few GEOs lately and I’m still a bit confused by the results. In Tier-1 countries I tried higher-end supplements and even some subscription-style products, but conversions were slow and costs added up fast. Meanwhile in Tier-2 markets, simpler offers with COD seemed to move way quicker, even if payouts were lower. I’m trying to figure out if this is just normal buyer behavior or if there are specific types of health offers that consistently work better depending on the country.

From what I’ve seen, the difference mostly comes down to trust and buying habits. Tier-1 users usually want more info, cleaner branding, and often prefer prepaid or subscriptions, but they take their time before converting. Tier-2 audiences tend to react better to direct problem-solution offers, especially with COD and local language pages. We tested this across several markets while working with Everad — We’ve been working with Everad - great CPA network. Having access to offers already adjusted by GEO made it easier to stop guessing and align products with how people actually buy in each region.

Reading through different campaign breakdowns over time, it’s clear that copying one setup across all countries rarely works out. Small cultural differences, payment preferences, and even how people view online shopping change the outcome more than expected.